![]() Vizio TVs: Head to Menu > System > Reset & Admin > Advertising, then turn “Limited Ad Trcking” to “On.” (Yes, “On” in this case means you’re turning off unlimited tracking.).LG TVs: Head to Settings > All Settings > Support > Privacy & Terms > User Agreements, then disable “Interest-Based Advertisements.”.Samsung TVs: Head to Menu > Settings > All Settings > General & Privacy,then turn off Interest-Based Advertising.Turn off “Allow Apps to Ask to Track” and make sure individual apps are set to “Off.” Apple TV: Head to Settings > General > Privacy > Tracking.Then head to Settings > Device Preferences > About > Legal Information > Ads, and select “Delete Advertising ID.” Google TV/Android TV: Head to Settings > Device Preferences > Usage Diagnostics and turn this setting off.Fire TV: Head to Settings > Preferences > Privacy Settings, then turn off “Device Usage Data,” “Collect App Usage Data,” and “Interest-based ads.”.Roku: Head to Settings > Privacy > Advertising, then check “Limit ad tracking.”.Step 2: Minimize ad targetingīuried deep in these devices’ settings, however, you’ll find options to disable that unique identifier, limiting targeted ads as a result: Streaming players have their own privacy issues-more on those shortly-but at least the tracking’s a bit easier to contain. Simply locate your TV’s Wi-Fi settings and “Forget” your wireless network, and it won’t be able to phone home. Vizio TVs: Head to Menu > System > Reset & Admin > Viewing Data, then turn it off.Īlternatively, you can disconnect your smart TV from the internet and effectively use it as a dumb TV with an external streaming player.Sony TVs: Head to Settings > System Preferences > Interactive TV Settings (or Samba Interactive TV), then turn it off.Fire TV Edition TVs: Head to Settings > Preferences > Privacy Settings > App and Over-the-Air Usage, then turn it off.Roku TVs: Head to Settings > Privacy > Smart TV Experience, then turn it off.LG TVs: Head to Settings > All Settings > Support > Privacy & Terms > User Agreements, then disable “Viewing Information.”.Samsung TVs: Hit the home button and head to Menu > Settings > All Settings > General & Privacy, then disable “Viewing Information Services.”. ![]() This technology, called automatic content recognition, or ACR, essentially watches what you watch, identifies the content, and builds a profile of your behavior for ad-targeting or marketing purposes.Ĭonsumer Reports and The Streamable both have thorough guides on how to turn off tracking features on smart TVs, but here are some quick shortcuts for ACR in particular: Virtually all smart TVs have the ability collect data about what you’re watching, not just on their own streaming interfaces, but across any input, including cable boxes and game consoles. ![]()
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